Strategy 2 Tactical.
We bridge the gap between the two to help you create measurable growth across every area of your business. Ready to maximize your business’ potential?
White Papers
“Explore our insights and practical guides for growing your business.”
What Our Clients Say
Who we are
Butler Tactical Marketing (BTM), a derivative of Queenston Consulting Inc., was built on 30 years of financial industry expertise, driving growth through valuations, mergers, and acquisitions for 200+ businesses.
Founded 15 years ago by industry veteran Jerry Butler, Queenston Consulting initially focused on valuations and advisor transitions. As demand for specialized services grew, Queenston M&A was launched and quickly established itself as a leader in mergers and acquisitions, supporting financial businesses across the distribution network.
Queenston M&A was sold in 2022. This same strategic insight and operator-level experience became the foundation for BTM.
BTM is built exclusively for financial professionals. We combine deep industry knowledge and diverse partner expertise to deliver targeted strategies and services that drive measurable results.
How We Help You
Our specialized focus means we bring unmatched knowledge and expertise to this sector.
We’ve worked with every level of the distribution network—from manufacturers to individual clients—which gives us a comprehensive understanding of the industry’s inner workings.
Services under Strategy
Scale Your Business
Build the systems, structure, and strategy needed to grow sustainably, increase capacity, and support long-term expansion.
Evaluate Your Business
Gain a clear, objective view of performance, value, and risk to make informed decisions and strengthen your position.
Specialize for Exponential Growth
Define a focused niche and positioning strategy that sharpens your advantage, accelerates demand, and drives outsized growth.
Value Creation That Drives Growth in Every Direction
Strategic and Tactical Consulting
Uncover opportunities, solve challenges, and get expert insights to drive growth and maximize value
Fractional Officers
Access experienced C-suite professionals to guide key business decisions without the full-time cost
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